Rent The Runway Announces Launch Of Kids Clothing
Rent the Runway, the pioneering cultural phenomenon providing designer dresses and accessory rentals, has announced a new addition for pint-sized fashionistas. Rent the Runway Kids represents the company’s first extension into alternative ownership for children.
The new addition will function as an extension to current members’ monthly subscriptions providing access to sought-after brands for a fraction of the price. RTR will be available via Reserve, which allows customers to rent items for four or eight days.
The initial launch will cater to young girls with sizing ranging from 3t to 10/12y. The platform will have built-in flexibility to add more items per rental, ideal for “mommy-and-me” shopping. Little Marc Jacobs, Stella McCartney, Chloé and Fendi are a few of the amazing designers launching with RTR Kids.
In addition, the company is also launching “Extra Spots” for Unlimited and Updated memberships to increase the ease and convenience of the subscription. This new feature will allow members to add a limitless amount of additional spots to their accounts with the ability to flex up or down each month.